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Discussion: the importance of playing to lifestyle as well as identity
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MIke_Nye |
the importance of playing to lifestyle as well as identity
Jun 9 2008, 11:39 AM EDT
Sorry to post back to back Tom, but I just reread some of your conclusions and I had to comment on this point. You write: "For a more difficult behavioural change like this, appeal must be made to more intrinsic motivations or a person’s self identity; for example, external regulations (which might include emerging social expectations about conscientious and agreeable behaviour) must be integrated into a person’s sense of self, typically in the form of important personal values. Thus, a person may come to feel that “taking care of the environment is an integral part of my life”." Spot on. But you could substitute 'lifestyle' for 'life' and this point becomes even stronger. Anthony Giddens argues that a lifestyle (functionally everyday doings) is largely indistinguishable from the self identity in modern society. One reinforces the other in a 'reflexive' cycle. Much of what we do that impacts the environment in a significant way stems from routine, taken-for-granted behaviours that are enacted in the course of everyday life. Thus, the culprit is not only conspicuous consumption, but also its more sinister, 'inconspicuous' cousin. What we need to get to is a situation in which 'citizens' feel that "taking care of the environment is an integral part of both my identity AND my everyday doings." Do you find this valuable?
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